With a suggested +20% service charge for a bonded gloss service with Shades EQ Bonder Inside, stylists can increase their annual revenue up to $24,000. Without changing the Shades EQ results stylists love and trust, we were able to help stylists create the best color results, strengthen sensitized hair, save time and increase their revenue potential by adding our pre-dosed bonder technology to the beloved Shades EQ formula.

Through conversations with our community, we learned that stylists are lightening and toning more than ever but need formulas they can trust to reinforce the integrity of their client's hair.

When speaking to how the innovation was born, Redken General Manager, Candy Gebhart, explained: “Our stylist community is our biggest source of inspiration. Depending on the needs of each client, stylists can easily choose between the lines to achieve the same impeccable results they have learned to rely on. Shades EQ Bonder Inside will be joining the already loved Shades EQ range with the following high-level tones: Shades EQ Bonder Inside 010N Delicate Natural, 010VV Lavender Ice, 000 Crystal Clear, and NEW! 010NA Marble. In fact, using bonder at every step of a lightening service with the Redken Power trio ( Flash Lift Bonder Inside, Shades EQ Bonder Inside, and Acidic Bonding Concentrate Treatment), results in up to 77% less breakage.* Shades EQ Bonder Inside helps reduce residual alkalinity post-service while leveraging Citric Acid and Taurine to help protect the strength of sensitized hair. Additionally, residual alkalinity from a lightening service can cause damage to the disulfide bonds for up to 14 days following the service. The Role of Shades EQ Bonder Inside During the Lightening Processĭuring the lightening process, hair undergoes a chemical change that can easily affect the inner structures of the hair, leading to damage and breakage. This step creates an all-in-one toner and bonder that provides stylists with the Shades EQ results they know and love, now with added strength, to help strengthen sensitized hair in one step. Unveiling a new innovation, the first of its kind in 35 years for the line, Redken has included pre-dosed bonder inside their beloved liquid acidic demi-permanent formula. No matter, where you are from or what other product line you carry, Shades EQ Bonder Inside is a must-have staple in any salon. Introducing Redken Shades EQ Bonder Inside! Focusing on delivering the best possible outcomes for clients while increasing the stylist’s bottom line, the latest release is a testament to where this innovation has led. Over the years, Redken has revolutionized in-salon services and take-home treatments for stylists and clients alike.

Redken shades eq formulas for blondes